Where did we come from?
My name is Kika, and I’m the founder and fearless leader of Impact Media Lab. I started this company in 2016, just a few weeks after finishing my PhD in ecology.
It’s not that I disliked being a scientist, I just got frustrated. Frustrated that there was never enough time to do it all—be a good researcher, a good teacher, a good mentor, to apply for funding, write high-impact papers, and interface with the public. Something always had to give, and that something was often the outreach aspects of my work.
But as time went on, those outreach aspects became my favorite part about being a scientist. I loved interfacing with the public, giving media-rich talks, building demonstrations to engage people of all ages, making films and photos that document the process of science, as well as the research findings.
My calling, I began to realize, was to be a science communicator, as much as it was to be a scientist.
I also began to realize that I could offer a service to the scientific community as a communicator. Scientists wear so many hats, have so many obligations, are expected to be good at so many different things. Wouldn’t it be great if I could take the outreach stuff off of their plate? As soon as I turned in my dissertation, I launched Impact Media Lab and the rest is, as they say, history.