Scientists-turned-communicators.

We want to bring together compelling narratives, powerful imagery, and rigorous science to change the world. That's right, change the world. One small, powerful project at a time.

 
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We develop stories, media, and strategy to help you make an impact.


Where innovative science meets innovative media

Scientists love sharing their work with other scientists, but when it comes to sharing science with the public, sometimes we get..well…STUCK.

How should I frame my work? What type of media should I use? And where do I find the time? (*wonders the panicked scientist aloud)

Don’t worry, we got you! We will work one-on-one with you to craft a unique outreach plan based on your science, your goals, and your vision. You see, unlike most scientists, we think about media and strategy all the time, and we’ve spent years honing the skills and expertise necessary to run successful media campaigns.

We bring the same rigor, creativity, and experimentation to the business of communication that you bring to the business of research.

And that’s why we should work together! Let’s collaborate to build a media campaign so crazy, so awesome, so powerful, the likes of it have never before been seen.

 
 
 
Woman photographer in blue coat photographs Japanese macaques in a hot spring. There is snow around the hot spring and steam rising from the water.
 

Where did we come from?


In case we haven't bumped into each other at a Coffee-And-Code Meetup or a SciComm workshop, my name is Kika Tuff. I started Impact Media Lab in 2016, just a few weeks after finishing my PhD in ecology.

 Kika earned her PhD in ecology in 2016 from the University of Colorado at Boulder. At Impact Media Lab, Kika helps scientists and science organizations find the compelling stories in their research and develops media campaigns to share those stories with the world.

Kika earned her PhD in ecology in 2016 from the University of Colorado at Boulder. At Impact Media Lab, Kika helps scientists and science organizations find the compelling stories in their research and develops media campaigns to share those stories with the world.

It’s not that I disliked being a scientist, but I realized early in my PhD that I could do more for science as a communicator than I could as a researcher. Scientists wear so many hats, have so many obligations, are expected to be good at so many things. What if I could help them run their outreach more effectively?

And I didn't just build Impact Media Lab to help scientists, I wanted to help S-C-I-E-N-C-E (as in the process of gaining knowledge about our world). I wanted to show people WHY we love our work so much. Why discovery and truth-seeking is totally worth that high-stress, low-pay, never-stop-never-stopping life we call a science career.

And I've realized, along the way, that doing better SciComm actually helps scientists have more successful careers (write better papers, build better grant proposals, get noticed for new opportunities).

It turns out that great SciComm is great For your science, your career, AND our society.

So if you want to expand the impacts of your work and open up new doors in your career through better science communication, then join me, young Jedi, and the other scientists-turned-communicators at Impact Media Lab. Our goal is to help you make HUGE waves with your work and expand your career opportunities through thoughtful, strategic media.