Impact Media Lab is a team of scientists, filmmakers, strategists, and designers, all working together to tell powerful stories about science.
Our goal is to combine compelling narratives, powerful imagery, and rigorous science to change the world. That’s right, change. the. world. One impactful storytelling project at a time.
meet the lab
KIKA TUFF, PH.D.
Founder + Creative Director
Science communication, story design, web and social engineering
Cinematographer + Editor
Filmmaking, editing, and story design
Designer + Illustrator
Print, web, and graphic design
Filmmaking and story design
Where did we come from?
In case we haven't bumped into each other at a SciComm workshop, my name is Kika. I started Impact Media Lab in 2016, just a few weeks after finishing my PhD in ecology.
It’s not that I disliked being a scientist, but I realized I could do more for science as a communicator than I could as a practicing researcher. Scientists wear so many hats, have so many obligations, are expected to be good at so many things. What if I could help them run their outreach more effectively?
And I didn't just build Impact Media Lab to help scientists. I wanted to help SCIENCE (as in, that process of gaining understanding about our world). I wanted to show people WHY we do what we do, how it works, and why science is worth fighting for.
And I've realized, along the way, that better storytelling helps scientists have more successful careers (write better papers, build better grant proposals, get noticed for new opportunities).
IT TURNS OUT THAT BETTER STORYTELLING IS BETTER FOR YOUR SCIENCE, YOUR CAREER, AND OUR SOCIETY.
So if you want to expand the impacts of your work and open new doors through better communication, then join me, young Jedi, and the other scientists-turned-communicators at Impact Media Lab. Our goal is to help you make huge waves with your work through story- and strategy-driven media.