iCatch

Story design + promotional film

iCatch

iCatch is a mobile app that enables fast, cheap, and reliable fish identification through predictive AI technology and precision genomic testing. The app helps users across the seafood supply chain accurately identify fish, fins, and filets, to help build a more transparent and sustainable blue economy.

For this project, with worked with the iCatch team on a promotional film to showcase the power and promise of the app. The film will screen at the upcoming “Pitch Fest” for the NSF’s Convergence Accelerator Program, which provided seed funding for iCatch.

Check out the film!

iCatch is an app that brings rapid, in-the-field fish identification technology to users along the seafood supply chain. iCatch helps us know what we're catching, what we're eating, and what species need protection, to keep our oceans thriving. Learn more at www.iCatch.app