PRiME Center | Website design + brand strategy
The Project:
Client:
The Policy Research in Missouri Education (PRiME) Center is a research collective at Saint Louis University that opened this spring. The Center is committed to conducting and sharing research that leads to better policies, educational outcomes, and opportunities for all students, in Missouri and beyond.
Goals:
Help this organization launch their online presence, with a website that is easy to navigate, easy to maintain, and reflective of their unique mission and personality. In the process of building this brand and Site, we did a lot of soul searching about who the Center is, what they offer, and who they want to be, and used that to drive style and content.
our approach
Build a Site that people can immediately recognize as part of the Saint Louis University family, but still maintain the unique voice and personality of the Center. This organization produces a lot of content - blogs, reports, policy briefs, and analyses - so we took great care to build features that showcase their content and highlight their efforts to guide parents, educators, and law makers towards best education practices. We believe strongly in what the Center is working to achieve and are honored to do what we can to help them succeed in their important work.
the brand
clean, polished, academic.
