Center for Work, Technology & Organization

website + brand design

Center for Work, Technology, and Organization at stanford university

The Center for Work, Technology & Organization (WTO) is dedicated to understanding work and its interplay with technologies. Stanford founded the WTO to help fill gaps in our theoretical and applied knowledge on how work is changing in the digital age. In an era of COVID and increasingly digital businesses, the WTO has never been more important.

Our goal was to build a brand and media to capture their energy and showcase their work to a broader audience. We wanted to be sure they had a platform that reflects the caliber of their work and helps them share their knowledge with others.

DIVE IN TO SEE THE SITE AND BRAND IN ACTION 👇

Research

THE BRAND

clean, collaborative, data-driven

The WTO’s brand is clean and professional, and visually highlights the connection between work, technology, and organizations. The logo is inspired by the concepts of networks, community, and data. The color psychology supports the WTO as a passionate, quantitative, and data-driven brand.