In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

A brand is more than just a logo! It’s the feeling people get when they think about your lab and work. Here are 5 steps to get started designing a powerful brand for your lab.

Having a brand helps your lab stand out, get noticed, and earn trust with your audience. Get started on your brand today with this tutorial on building and using a brand kit.