Your lab has plenty of stories to tell, even when you don’t have a major discovery to announce. From celebrating team accomplishments to explaining your latest research, these five blog post ideas will help you keep your website fresh, improve your online visibility, and connect with audiences beyond academia.

In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

Most labs have some type of web presence, but if your site is slow or outdated, it might be doing more harm than good for your lab’s reputation. Here’s how you know if it’s time to upgrade.