So, you want your science to stand out, whether that’s to attract new collaborators or new students. Did you know one of the best ways you can do that is through branding?

Think about this…

Your lab’s logo isn’t just an image—it’s the front door to your lab and the brand it presents to the world.

In this post we’ll talk about the key principles of visual design that make science communication more effective and engaging. From color theory to typography, we'll explore how thoughtful design choices can transform complex scientific concepts into clear, memorable messages.

We've created a lot of research lab websites in 2024. Here are five websites that we feel perfectly blend storytelling, design, and scientific communication — while featuring amazing research and breakthroughs.

In this guide we will explore effective strategies to enhance your lab's online visibility using social media, focusing on key platforms like Bluesky, LinkedIn, and Instagram.

Essential tools and strategies for effective science communication in the digital age. This guide equips science communicators with practical tips to translate complex concepts into engaging content, reaching diverse audiences and making a lasting impact in the field of science communication.

Discover the essential elements for creating a user-friendly lab website that effectively showcases your research and engages visitors. Find out how to optimize your lab website for search engines and attract collaborators, students, and potential funders.

 Science communication provides context and a way for the public to understand why research is critical to understand a particular topic or policy. But let's face it, sharing science with non-scientists can be challenging.

Whether you’re aiming to attract funding, collaborators, or simply share your research with the world, your website needs to be both visually appealing and highly functional.

A lab logo empowers research groups to take control of their identity and share their unique personality with the world.