Oh Lab
The Oh Lab at penn state
Tackling Global Challenges with Polymer Membranes
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Keisha Okafor, Logo Design & Illustration
Emily Vriesman, Brand & Web Design
Kika Tuff, Creative Direction
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Brand Strategy
Logo Design
Content Strategy & Development
Creative Direction and Production
Custom illustrations
Web Design & Build
Copywriting
With the world’s population growing, the need for new membrane technologies that provide clean water, energy, and medicine is greater than ever. The Oh Lab at Penn State is engineering the future of membranes — designing new materials that make chemical separations cleaner, faster, and more energy efficient. Their work bridges chemistry and engineering, with a focus on solving big environmental challenges through precise molecular design.
When Dr. Hee Jeung Oh came to us, she had just moved to Penn State. She was eager to launch her lab with a brand and website that could keep pace with her work — something that reflected both the rigor of her research and the creativity that drives it.
We started, as always, with brand strategy. Through conversations with the team, we explored their values, their vision, and how they wanted the world to experience their work. From there, we built a visual identity grounded in structure and motion — geometric forms that echo molecular frameworks, softened by fluid illustrations that bring the invisible to life.
Our team handled every part of the process: copywriting that translates complex science into clear, inviting language; illustrations and design that visualize the lab’s discoveries; and implementation on Squarespace so the site feels effortless to explore and easy to update over time.
The result is a brand that feels rigorous yet playful — a balance of technical excellence and creativity that mirrors the spirit of the lab itself. The new website makes their science accessible to collaborators, funders, and students alike, creating an experience that’s as dynamic and forward-thinking as the research it represents.
We hope you love the results ❤️
The brand
friendly,
energetic,
innovative
The Oh Lab’s brand is friendly and energetic, reflecting the team’s emphasis on creativity, teamwork, and innovation. Their research focuses on technologies that separate, filter, and transform materials, which we reflected in the artwork, images, and language across the site.
We played with shapes that mirror separations technologies, including funnels and filters. The style for artwork was bright, crisp, modern. The geometric logo mirrors the lab’s focus on structure and symmetry, creating a visual metaphor for precision engineering.
The result is a brand and website that feel exciting and memorable — minimal in design, but rich in colors and textures. Each element, from the typography to the illustrations, works in concert to express what makes this group so exciting.
We’re proud to help bring the beauty of molecular design — and the vision of the Oh Lab — to life.
Custom textures
Lab Website - Homepage
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