In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

By using visuals, scientists can break down complex ideas, making them accessible and engaging. Here are 5 strategies to maximize your impact using visual storytelling.

In this article, we explore five emerging trends—animation, infographics/data visualization, short films, interactive storytelling, and reels—that are transforming the landscape of science communication. 

A brand is more than just a logo! It’s the feeling people get when they think about your lab and work. Here are 5 steps to get started designing a powerful brand for your lab.

Having a brand helps your lab stand out, get noticed, and earn trust with your audience. Get started on your brand today with this tutorial on building and using a brand kit.