In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

In this article, we explore five emerging trends—animation, infographics/data visualization, short films, interactive storytelling, and reels—that are transforming the landscape of science communication. 

A brand is more than just a logo! It’s the feeling people get when they think about your lab and work. Here are 5 steps to get started designing a powerful brand for your lab.

Springtime is here! And you know what that means? Time to add some fresh content to your lab or project website! Here we present 4 tips for spring cleaning your lab website - to keep it looking fresh even when you’re busy.

Having a news feed on your website is one of the SIMPLEST ways to show the world that your lab is active and relevant! Get started today with these 5 prompts for your lab’s news feed.