In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

A successful lab website is a powerful tool for attracting funding and showcasing your research effectively in an online world.

By using visuals, scientists can break down complex ideas, making them accessible and engaging. Here are 5 strategies to maximize your impact using visual storytelling.

Creating a standout academic lab website is crucial for showcasing research, attracting collaborators, impressing funders, and engaging with the public. Here, we explore eight of our favorite academic lab websites that excel in these areas.

In this article, we explore five emerging trends—animation, infographics/data visualization, short films, interactive storytelling, and reels—that are transforming the landscape of science communication. 

You don’t need a professional to achieve a professional-looking headshot. Here we present some easy steps you can take to DIY a great headshot. All you need is a camera (or smart phone) and a friend to join the adventure.

Having a brand helps your lab stand out, get noticed, and earn trust with your audience. Get started on your brand today with this tutorial on building and using a brand kit.

Most labs have some type of web presence, but if your site is slow or outdated, it might be doing more harm than good for your lab’s reputation. Here’s how you know if it’s time to upgrade.