NatCap Insights
Natural Capital Insights
building resilient ecosystems & communities
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Jackie Mountcastle, web design
Bailey Knudsen, logo design & illustration
Kika Tuff, Creative Direction
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Brand Strategy
Logo Design
Content Strategy & Development
Creative Direction and Production
Web Design & Build
Copywriting
NatCap Insights is a bold new consulting firm, translating cutting-edge sustainability science into accessible insights for global leaders and policymakers. Their mission is to leverage the value of nature for a sustainable future, helping the world invest in ecosystems not as resources to be used, but as systems to be sustained.
We started collaborating with the NatCap Insights team in the very early stages of their formation. Our role was to help them formalize their brand and visual identity, as well as the website to announce their launch. When the NatCap team came to Impact Media Lab, they needed a brand that could do two things at once: convey the scientific rigor of their research and the urgency of their mission. The result is a visual identity that feels passionate, data-driven, and impact-focused, reflecting their belief in the power of science to solve real-world challenges.
We led the full creative process — from brand strategy and design to typography, color, and logo development, culminating in a comprehensive set of brand guidelines to keep the identity cohesive across platforms. Every element was designed to reinforce the organization’s core principles of stewardship, inclusion, and innovation, while creating a professional yet inviting look for diverse audiences around the world.
The brand
welcoming
technological
impact-driven
Through scientific knowledge and technologies, NatCap Insights provides guidance to governments, agencies, and NGOs to support their sustainable development goals.
To reflect their values, we designed a brand for NatCap Insights that is welcoming, technogical, and impact-driven. Committed to building a world that works for people and planet, their brand is anchored in the principles of stewardship, inclusion, and the power of science to solve problems.
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