Coalition for Conservation Genetics

Website design + brand strategy

Coalition for Conservation Genetics

The Coalition for Conservation Genetics (CCG) is working to make the protection of genetic diversity foundational to global conservation practice. They bring together leaders in the field of conservation genetics - each with their own histories, priorities, and modes of action. Together, they integrate conservation genetics research, interpretation, policy, and management.

We had previously worked with CCG Co-founder Dr. Mariah Meek on the brand and website for iCatch, so we were excited for the opportunity to collaborate again on this exciting new research endeavor! Our goal was to showcase the power and innovation of their exciting conservation science initiative.

Home page

The brand

optimistic, collaborative, innovative

The Coalition for Conservation Genetics brand is designed to evoke feelings of collectiveness, diversity, and stewardship of the natural world. The biggest inspiration for this brand is the global nature of the conservation genetics space and of the Coalition members themselves.